Craft compelling stories that inspire, persuade, and connect
Great storytelling is at the heart of influence—whether you're a leader, entrepreneur, teacher, writer, or creative professional. A well-told story has the power to captivate audiences, build trust, and drive meaningful change. This course provides a hands-on, step-by-step approach to mastering the craft of storytelling, helping you create narratives that leave a lasting impact.
Why take this course?
Inspiring film clips and metaphors
This storytelling course is packed with powerful film clips from movies, documentaries, and more. You won’t just learn how to craft a compelling story—you’ll also discover how to use cinematic footage to enrich and deepen your narrative skills. These carefully selected clips serve as vivid illustrations or metaphors, revealing the underlying principles of effective storytelling. Metaphors are especially powerful because they work indirectly yet remain deeply relatable, making audiences more receptive to the message than when presented with direct advice. Whether you’re a public speaker, content creator, leader, or educator, mastering these techniques will help you engage and inspire any audience. See chapter 2.1 for two previews.
Unlock the secrets of storytelling and take your communication skills to the next level. Whether you're presenting in a boardroom, writing a novel, or engaging an audience, this course will equip you with the tools to tell stories that matter.
In In this storytelling course, the Double Healix model of human development forms the foundation for crafting compelling stories. This model is rooted in narrative psychology and Joseph Campbell’s research into the universal story structure. Campbell’s insights were later refined by Christopher Vogler and integrated with archetypal psychology by Double Healix. This twelve-step narrative framework mirrors the twelve months of the year and can be found in legendary myths, classic literature, and blockbuster movies. The story unfolds within the structure of the renowned Hero(ine)’s Journey, a blueprint for powerful storytelling across all cultures and genres.
Stories are used by people to convey information in a way that adds meaning and emotional strength to it. When the story has inner cohesion, the message will stick better. A good story is effective, due to the fact that it is connected to the mythical depth-structure of human experience. The mythographer, Joseph Campbell described this primal story as the Monomyth. Later, it became known as the Hero’s Journey, the story w... Stories are used by people to convey information in a way that adds meaning and emotional strength to it. When the story has inner cohesion, the message will stick better. A good story is effective, due to the fact that it is connected to the mythical depth-structure of human experience. The mythographer, Joseph Campbell described this primal story as the Monomyth. Later, it became known as the Hero’s Journey, the story with an infinite appeal. For that reason, Disney Studios has a rule that every movie they make has to have a link to the mythical story structure and universal themes. Only then, movies are created that people will remember for the rest of their lives (and watch over and over again). Disney has also proven that telling good stories is not only an art, but also a skill, a science, a craft. They had the theory of Joseph Campbell simplified and translated to the modern scenario practice by Christopher Vogler. This twelve-step model they use, along with writers all across the globe, also is the foundation of what you’ll learn here. Step by step, we’ll go through the main ingredients of a good story. And each time, we’ll provide examples of story elements and exercises to help you develop good stories yourself. Show More
In this chapter, we’ll provide you with an overview of the structure of stories. We first will look at the story-mood that we have simplified to positive / cheerful or negative / gloomy. Then we will discuss the content more extensively as well as the many variations of complex emotions and of moral dilemmas that underlie stories. We will talk about the main character in the story, for whom we will use the term ‘protagoni... In this chapter, we’ll provide you with an overview of the structure of stories. We first will look at the story-mood that we have simplified to positive / cheerful or negative / gloomy. Then we will discuss the content more extensively as well as the many variations of complex emotions and of moral dilemmas that underlie stories. We will talk about the main character in the story, for whom we will use the term ‘protagonist’. This is to indicate that it concerns a main character, but not necessarily a hero. Moreover, it is a convenient gender-neutral word. Show More
So, the S-curve can be considered a perfect metaphor for the course of human development. A broadly elaborated model based on this story curve is the Double Healix model of human development. In this chapter, we will first briefly run through this model and subsequently provide several examples of story structures that go with it. So, the S-curve can be considered a perfect metaphor for the course of human development. A broadly elaborated model based on this story curve is the Double Healix model of human development. In this chapter, we will first briefly run through this model and subsequently provide several examples of story structures that go with it.
We have now travelled extensively through the land of stories. In the previous chapter, you were briefly introduced to the Double Healix model as foundation for a suspenseful story or good speech. In this chapter, we will work on building stories ourselves. Step by step, we will go through the possibilities per phase. We have now travelled extensively through the land of stories. In the previous chapter, you were briefly introduced to the Double Healix model as foundation for a suspenseful story or good speech. In this chapter, we will work on building stories ourselves. Step by step, we will go through the possibilities per phase.
Numbers of reviews: 3
Eva | Data Business Partner
This course is a masterclass in storytelling, What makes it truly exceptional is the way it combines expert guidance with practical, hands-on exercises. The content is rich and engaging. I highly recommend this course to anyone who wants to elevate their storytelling,
Marleen Janssen | editor-in-chief of www.femalesecret.amsterdam
I give the online training course Storytelling a rating of 9 out of 10. The course goes into depth but is also very entertaining and fun. The visuals are to die for. I can now tell my clients a story better. Especially tricky material I can present to my target group with more air and whipped cream but also with wisdom.
Marscha | hrm-advisor
A super fun online course. Just like a good story, I could hardly wait to continue. The many videos make the course very lively and relatable. The theory texts are pleasantly and structurally written. A timeline over the entire course instead of per chapter would be nice. Because chapter 3 is by far the longest, I had to rush at the end to finish the course. But yes, I was happy to do that in the end.
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