Storytelling - Step by step

This course is a training in the art of storytelling. Increase your impact on others by being able to tell a powerful story.

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Time to complete
5 h 36 min

About this course

The course is intended for people who wish to increase their impact on others, by being able to tell a powerful story. For managers in organizations, but also for artists, writers, teachers, etc.

​​What you’ll learn in this course

  • You’ll learn the main types of stories and the structure they adhere to.
  • You will be watching and reading beautiful stories, which you’ll be able to use in your own work
  • You’ll learn how to design great stories yourself, including the main tension fields you can use in them.
  • By doing the exercises, you will have built multiple useful stories at the end of the course.

MovieLearning and use of metaphors

The course contains a lot of illustrative clips from movies, documentaries, etc. In this course, you won’t just learn how to create a good story, but also how to use movie footage to support and deepen your story. The movie clips and other examples used in the course, serve as concrete illustrations or as metaphors exposing the underlying principle. A metaphor derives its power from the fact that it works indirectly and still is recognizable, due to which the audience is more open to the message, compared to when they are served a concrete and specific advice. See chapter 2.1 for two previews

Time investment

Going through the course will take approximately five hours. This is exclusive of the time you’ll invest in the reflection questions and building your own stories.
It is not allowed to copy or download one or more movie clips from this course.



Stories are used by people to convey information in a way that adds meaning and emotional strength to it. When the story has inner cohesion, the message will stick better. A good story is effective, due to the fact that it is connected to the mythical depth-structure of human experience. The mythographer, Joseph Campbell described this primal story as the Monomyth. Later, it became known as the Hero’s Journey, the story w...

Structure of the course

1. Overview of the various story curves

In this chapter, we’ll provide you with an overview of the structure of stories. We first will look at the story-mood that we have simplified to positive / cheerful or negative / gloomy. Then we will discuss the content more extensively as well as the many variations of complex emotions and of moral dilemmas that underlie stories. We will talk about the main character in the story, for whom we will use the term ‘protagoni...

2. The Double Healix model for human development

So, the S-curve can be considered a perfect metaphor for the course of human development. A broadly elaborated model based on this story curve is the Double Healix model of human development. In this chapter, we will first briefly run through this model and subsequently provide several examples of story structures that go with it.

3. Deepening the story step by step

We have now travelled extensively through the land of stories. In the previous chapter, you were briefly introduced to the Double Healix model as foundation for a suspenseful story or good speech. In this chapter, we will work on building stories ourselves. Step by step, we will go through the possibilities per phase.

Know your audience, who you are telling your story to

Build your own story


Numbers of reviews: 2

To savour

Marleen Janssen | editor-in-chief of

I give the online training course Storytelling a rating of 9 out of 10. The course goes into depth but is also very entertaining and fun. The visuals are to die for. I can now tell my clients a story better. Especially tricky material I can present to my target group with more air and whipped cream but also with wisdom.

Super fun, useful, visual and inspiring

Marscha | hrm-advisor

A super fun online course. Just like a good story, I could hardly wait to continue. The many videos make the course very lively and relatable. The theory texts are pleasantly and structurally written. A timeline over the entire course instead of per chapter would be nice. Because chapter 3 is by far the longest, I had to rush at the end to finish the course. But yes, I was happy to do that in the end.

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